Structured Data 2025

[nrllh]

Structured Data 2025

If you're interested in contributing to the Structured Data chapter of the 2025 Web Almanac, please reply to this issue and indicate which role or roles best fit your interest and availability: author, reviewer, analyst, and/or editor. You can find more details about this year’s Call for Contributions here.

💬 Please make sure to join #web-almanac-structured-data on Slack for team coordination.

Content team

Lead	Authors	Reviewers	Analysts	Editors	Coordinator
@cyberandy	@cyberandy @mikaelaraujo	@redphoenix2uk	@isabellajantti	-	@turban1988

Expand for more information about each role 👀

• The content team lead is the chapter owner and responsible for setting the scope of the chapter and managing contributors' day-to-day progress.
• Authors are subject matter experts and lead the content direction for each chapter. Chapters typically have one or two authors. Authors are responsible for planning the outline of the chapter, analyzing stats and trends, and writing the annual report.
• Reviewers are also subject matter experts and assist authors with technical reviews during the planning, analyzing, and writing phases.
• Analysts are responsible for researching the stats and trends used throughout the Almanac. Analysts work closely with authors and reviewers during the planning phase to give direction on the types of stats that are possible from the dataset, and during the analyzing/writing phases to ensure that the stats are used correctly.
• Editors are technical writers who have a penchant for both technical and non-technical content correctness. Editors have a mastery of the English language and work closely with authors to help wordsmith content and ensure that everything fits together as a cohesive unit.
• The section coordinator is the overall owner for all chapters within a section like "User Experience" or "Page Content" and helps to keep each chapter on schedule.

Note: The time commitment for each role varies by the chapter's scope and complexity as well as the number of contributors.

For an overview of how the roles work together at each phase of the project, see the Chapter Lifecycle doc.

Milestone checklist

0. Form the content team

• 📆 May 18 Complete program and content committee - 🔑 Organizing committee
  • The content team has at least one author, reviewer, and analyst.

1. Plan content

• 📆 June 1 First meeting to outline the chapter contents - 🔑 Content team
  • The content team has completed the chapter outline.

2. Gather data

• 📆 July 1 Custom metrics completed - 🔑 Analysts
  • Analysts have added all necessary custom metrics and drafted a PR (example) to track query progress.
• 📆 July 1 HTTP Archive Crawl - 🔑 HA Team
  • HTTP Archive runs the June crawl.

3. Validate results

• 📆 September 1 Query Metrics & Save Results - 🔑 Analysts
  • Analysts have queried all metrics and saved the output.

4. Draft content

• 📆 October 1 First Draft of Chapter - 🔑 Authors
  • Authors has written the chapter.
• 📆 October 20 Review & Edit Chapter - 🔑 Reviewers & Editors
  • Reviewers and Editors has processed the the chapter.

5. Publication

• 📆 November 15 Chapter Publication (Markdown & PR) - 🔑 Authors
  • Authors has converted the chapter to markdown and drafted a PR.
• 📆 December 1 Launch of 2025 Web Almanac 🚀 - 🔑 Organizing committee

6. Live Stream

• 📆 December 15 Live Stream - 🔑 Content Team

Chapter resources

Refer to these 2025 structured-data resources throughout the content creation process:

• 📄 Planning doc for outlining and drafting content
• 📊 Results sheet for saving the results of queries
• 📝 Markdown file for publishing content and managing public metadata
• 🔍 SQL files for committing the queries used during analysis
• 💬 #web-almanac-structured-data on Slack for team coordination

[turban1988]

@cyberandy @jvandriel @rrlevering @nrllh @capjamesg Are you interested in working on this chapter in the 20205 edition?

[isabellajantti]

Interested in participating as an analyst

[turban1988]

Great to have you on board!

[redphoenix2uk]

I'd like to sign up to be a reviewer please

[cyberandy]

@cyberandy @jvandriel @rrlevering @nrllh @capjamesg Are you interested in working on this chapter in the 20205 edition?

Hey all, happy to join as co-author

[nrllh]

@cyberandy since you are the only author, I've assigned you as the lead for this chapter - hope that’s okay.

[cyberandy]

Let’s hope someone else will join me 🙃

[turban1988]

@redphoenix2uk @isabellajantti Could you maybe support @cyberandy a little bit (e.g., by discussing which content you think is suitable for the chapter)?

[isabellajantti]

Hi all, I thought a good starting point might be to look at last year’s content and compare what's changed.

[redphoenix2uk]

Sure, I would love to help @cyberandy

I think comparing Organization, generic LocalBusiness and then the more specific types would be interesting. We know that a lot of plugins will automatically add Organization structured data to every single page on a website (along with adding WebSite). This would show how many people are properly using a more specific type.

I'd also be interested to see how many businesses are utilising carousels, product markup (beyond the standard basic markup), and other main types that Google supports and how that's changed compared to the year before, now that we have the Shopping tab and AI overviews, and ChatGPT capable of showing product information.

It would be good to see what other types of markup people are using e.g medical, automotive, hotels etc to see if that's been more widely used than previously.

I have loads of ideas, would it be possible to have a chat at some point and discuss what we could write about?

[mikaelaraujo]

@turban1988 I can help as co-author.

[isabellajantti]

Hi all, unfortunately I am no longer able to commit to contributing to this chapter as an analyst, my work schedule has since changed, apologies.